Like, Comment, and Thrive: How to Start a Successful YouTube Channel for Your Business
Oct 05, · Enter the name of your business/brand, then click “Create”. Don’t worry, you can change the name of your YouTube channel later if you want. For now, I’m keeping it simple with just “Mark Brinker” rather than the full name of my business, “Mark Brinker & . Aug 28, · To set up a YouTube channel for your business, you need to be logged in to the Google account you want to use to manage the channel.
Use this step guide to create your channel today and start growing your business:. To set up a YouTube channel for your business, you need to be logged in to the Google account you want to use to manage the channel. Having a brand account to run your channel, instead of using a personal channel, can help you scale more easily down the line, because you can add other users to a brand account through their own Google logins—no more sharing the password information to your personal email.
You should see your personal account, any brand accounts you currently manage, and the option to create a new channel. Want to learn more about how social media can help drive sales? Download our free, curated list of high-impact articles. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.
Get started. Here are a few easy steps you can take to give your channel a more professional look and make sure your customers know how to find you online. To change it, YouTube will direct you to update your brand account. You should also make sure it displays well at smaller sizes and in both a square and a circle crop for the multiple places YouTube will use your channel icon.
Your channel art should be under 4 MB and at least x pixels, although YouTube recommends going with x pixels for best results on all devices. YouTube will give you a preview of each image you load to show you how it will display on multiple devices.
You can also edit the crop of your image. Click Save. Keep any core keywords for your store how to create flash image mind and make sure to use them in your channel description to help people find you when they search YouTube. Be sure to include your contact email as well.
You should also include links to your social media accounts and your store, since these links can be set to appear over your channel art and will be highly visible to your audience. While this section may not be useful when starting a YouTube channel from scratch, once you expand your YouTube presence, it will definitely come in handy.
Video can be an integral part of your content marketing strategy. Plus, YouTube is the second-largest search engine in the world, so if you optimize your videos to be found in search, it can also be a great place to connect with new customers looking for what you offer. More and more, people are turning to YouTube to learn new things.
Videos that teach new skills are great for building trust with your audience and nudging them further down the conversion funnel. I recently came across a solid example, courtesy of Retro Supply Co.
It sells retro effects you can use in Photoshop and Illustrator, how to setup a youtube channel for my business brushes, fonts, and more. On its YouTube channelReto Supply focuses on teaching viewers how to use Photoshop and Illustrator more effectively. Another great example comes from Snowboard Addictionwhich has built up overYouTube subscribers on its channel by teaching people how to improve their snowboarding skills.
Not only do its videos help people level up their snowboarding, the how-to content introduces Snowboard Addiction to new audiences via YouTube search. When it comes to creating compelling video contentfew things are more effective than great storytelling. GoPro has become a leader in this arena with a diverse arsenal of YouTube content that builds an identity of adventure, exploration, how to play the life game adrenaline around its line of action cameras.
Vat19an ecommerce gift shop that specializes in offbeat products, has built an impressive online empire with its engaging, highly targeted content.
Its YouTube strategy focuses on building absurdist comedy sketches around its wide selection of novelty gifts to introduce new products to its audience.
The video looks and feels much more like a late night comedy show than a traditional video ad, making the CTA at the end encouraging viewers to buy the gummy bear that much more appealing. Its gummy bear video has been viewed over 25 million times. When you go to create a new YouTube channel, be sure to make a compelling channel trailer. A channel trailer is like a movie trailer.
Your channel trailer is likely the next thing a viewer sees after your channel art and channel icon. It automatically plays when non-subscribed people visit your YouTube channel. When done the right way, your channel trailer can help turn visitors into subscribers. When creating your trailer video, think about what makes your channel unique, your brand personality, and why people should how to setup a youtube channel for my business to your channel. Make a good impression on views and finish off with asking them to subscribe to your channel.
Head to your channel and click Upload Video to upload your video file. Every minute hours of video are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd. Every element of your videos, from the title to the description to keywords, can have a huge impact on how prominently they get featured in search results. Brainstorm which keywords someone might search to come across your video and run them through a keyword planning tool like Keywords Everywherea free Chrome extension.
The suggested search results can also be a solid source of inspiration for future videos. One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement. If you want to boost your engagement levels, try running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience.
The format of your video also plays a role in your overall search ranking. The title of your video should be concise, descriptive, and feature your target keyword near the start. The longer the description, the better. Add as much content as you possibly can: include a detailed overview of everything in your video and any relevant resources your viewers might need.
Your keywords should also show up in your description, with a special focus on getting your target keyword into the first sentence. Do your best to include your target keywords and a handful of other associated terms as tags on your videos.
Tools like Tube Buddy can give you some insight into the tags your competitors are using on their videos. Tags can help determine whether your video shows up as a suggested video as well, so tagging competitors and people who make related content can be a good use of the characters available for tags. If you want to create a YouTube channel that helps grow your business, think of your channel as a home for a consistent video series.
All too often, YouTube channels struggle to grow because they look at the social media platform as a place to upload all their video content. If a video goes viral, new viewers can find fresh, new content with the same premise throughout the channel and subscribe. YouTube has become the second most visited site on the internet, and people are now watching up to six hours of video per day. If you decide to create product tutorials on your channel, you can how to choose tiles for kitchen them across your Shopify stores to convert website what is status bar in excel. With a Shopify app like Yottieyou can add playlists to your Shopify store and promote product demos how to setup a youtube channel for my business other video content from your YouTube channel.
If someone likes your content, they can subscribe right from your website. When it comes to YouTube channel promotion, you have many tactics to experiment with. Test different channels where your audience lives and keep the ones that work to maximize engagement and promote your YouTube channel to new followers and customers.
To make a YouTube channel successful, you want to interact with your viewers to create conversations on your videos and get more YouTube subscribers. You could also poll your audience to see what content they want to watch to increase viewership—which is critical if you want to make money on YouTube. In addition to promoting your YouTube channel organically, you can also invest in YouTube ads to reach and engage more viewers. Before running a YouTube ad campaign, make sure you define the audience you want to reach.
Focus on understanding:. Once you know who to target, you can create a budget and explore different ad formats to encourage people to engage further with your content. They should work together with your organic promotion to maximize visibility and presence on YouTube. Here are some of the metrics available in the YouTube Analytics :.
Decide what success looks like and then translate that into metrics that are relevant to your business. For example, if you want to know how your target audience is engaging with your content, you can look at watch time and see how many viewers convert into subscribers.
A successful YouTube channel achieves your goals as efficiently as possible in accordance with your strategy. Remember, you may need to how to setup a youtube channel for my business it along the way.
A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. A dropdown will appear. As long as your account is part of the YouTube Partner Programwhich currently means you have at least 1, subscribers and 4, hours of watch time in the past year, you can add cards to your videos that link to external websites. YouTube makes this really easy with end screen elements you can layer over the last 20 seconds of your video.
You can add other videos, a subscribe button, or a link to another channel to keep viewers engaged. Once you are, you can add links to your website as part of your standard end screens. Have any more questions about setting up your YouTube channel? Let us know in the comments!
A brand account on YouTube is designed specifically for brands. When a channel is linked to a brand account, multiple people can manage it from their own Google accounts.
You don't need different usernames or passwords to manage channels with a brand account. According to the YouTube Partner Program eligibility requirements, you need 1, or more subscribers to monetize your YouTube channel. You also need a minimum of 4, public watch hours in the last 12 months and have a linked Google AdSense account. It's completely free to start a YouTube channel.
Desirae is a senior product marketing manager at Shopify, and has zero chill when it comes to helping entrepreneurs grow their businesses.
Become a better social marketer.
Jan 08, · Click “Create account” and then select “To manage my business.” Add your first name, last name, username, and password. Then click “Next” and follow the prompts to finish setting up your account. Step 2: Create your YouTube channel. Your Next steps on YouTube journey. I promise you that I will not waste your time. We will be very productive and efficient. So let's start building your YouTube presence and business right now. Welcome to YouTube Masterclass: How to Start a Successful YouTube Channel for Your Business quickly ///// BRAND NEW UPDATE:4/5(83). Go to your channel list. Choose to create a new channel or use an existing Brand Account: Create a channel by clicking Create a new channel. Create a YouTube channel for a Brand Account that you.
This post was last updated on March 18, Here are the steps you need to start a Youtube channel:. Sign into YouTube and click on the user icon at the top right of the screen.
If you're wondering how to start a YouTube channel that draws attention to your brand, the next step is to fill out your profile and channel description.
This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel.
This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out! This is your cover photo and is prime real estate for introducing your brand. Friendly reminder: YouTube recommends uploading your cover photo at x pixels with a maximum file size of 4MB. If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you.
Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content to consume, which can resonate with different viewers. This is a powerful inbound marketing technique that draws customers toward your brand. The more that you cater to your target market , the more likely they will want to look into your business services.
Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.
Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant.
Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time. Not a problem! Take a day out of your schedule to shoot more than one video and release them on your own schedule.
You have a website and now a YouTube channel. Here are a couple of ways to showcase your videos on your website. Front and center : Your videos take time and effort to create, so why not show them off? Blog all about it : If you have a blog on your website, then your YouTube videos have a home away from home now. You can embed them right into new blog posts and even tell your website subscribers by sending a newsletter! We have your back!
Every new video added to the channel or playlist you connect will be available in the Wix Video widget! Go Social: Take pride in your work and share your content on your business social networks. Share it everywhere! This is especially important if you plan to leverage your popularity to make money on YouTube.
You need to build a community around your channel, and engaging with your viewers is a very important step. Reply to comments, ask and answer questions, and most importantly, listen to them!
Your viewers want to watch your content, so remember to give them what they want. Ready to take things to the next level? At some point, you may want to look into investing into YouTube Advertisements to get your brand out there even further.
Just remember that with the right combination of content and engagement, much of your growth will be organic. YouTube ads can just be the icing on the cake. Even the best can do better.
YouTube Analytics will help you along the way and will guide you in the direction of how you may want to optimize your videos for the future. Analytics will allow you to get insight on the people who are watching your videos, which allows you to hone into your target demographic even further. Looking for a good example? Take a look at the Wix YouTube channel! By Blake Stimac. This Blog was created with Wix Blog. Mar 18, Recent Posts See All.
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